Romfour

This case study describes the successful rebranding endeavor of a seasoned transport company that has been connecting Romania with Western Europe for over two decades.

Optimacad partnered with the company to breathe new life into its brand, enabling it to thrive in a competitive market and reinforce its reputation as a trusted transportation service provider.

• IndustryTransportation & Logistics
• ServicesRebranding  •  Website Design
• Year2023

Challenge

Our client, a well-established transport company, faced the challenge of sustaining its position as a key connector between Romania and Western Europe and effectively expand its offerings. In an ever-evolving industry, the company needed to revitalize its brand to resonate with its target audience and maintain a competitive edge.

Solution

By leveraging the company's 21-year legacy and expertise, we crafted a distinctive visual identity that communicates trust and reliability. The redesigned logo, accompanied by a refreshed brand aesthetic, served as a powerful symbol of the company's values and commitment to exceptional service.

The visual identity embodies more than a redesigned logo, it encodes the brand into all experiences, aiming for an immersive brand experience. Recognizing the importance of a user-friendly and visually appealing digital platform, we redesigned the company's website to align with its refreshed identity. The new website showcases enhanced usability and accessibility, empowering customers to engage effortlessly with the brand and facilitating increased online conversions.

1.4x

Mobile traffic

Mobile-first experience

+22%

Time on site

More engaging UX

+18

NPS Increase

Boost in customer trust

85%

Brand Mentions Rise

Higher digital visibility

The new visual identity sets our client apart from competitors in the transportation industry and it effectively conveys the company's heritage and values, fostering a sense of trust and reliability. More, it is one for employees to stand behind, increasing the sense of pride within the team.

Through a seamless brand experience, our client is in the process of strenghtening customer satisfaction and loyalty. The cohesive journey, infused with the reimagined visual identity, leaves a lasting positive impression and generates valuable referrals.

The redesigned website provides a modern and engaging digital platform for customers, with improved usability and accessibility. The online impact is strenghtened by increased online engagement, conversions, and amplified brand visibility in the digital realm.