Rockna Audio

Rockna is a globally recognized name in the super high-end segment, known for its expertise, continuous innovation, refined sound, products built on in-house developed technology and exceptional support.

Their mission is to deliver state-of-the-art audio solutions to sound enthusiasts, without compromise in areas that truly matter, through continuous investments in research and development, innovative design and production to the highest standards.

• IndustryUltra High-End Audio
• ServicesVisual Identity
• Year2024

Challenge

Rockna Audio, a renowned name in the high-end audio industry, sought to enhance its visual identity to better reflect the sophistication and premium quality of its products.

Despite its established reputation, the existing branding needed to be refined to align more closely with Rockna's advanced technology and luxury offerings. In a competitive global market, there was an opportunity to strengthen Rockna's presence by modernizing its visual identity. The goal was to create a cohesive and impactful brand image that would stand out and convey the innovative spirit and excellence of Rockna's products.

Solution

To address Rockna's branding challenges, we developed a comprehensive rebranding strategy that emphasized quality, luxury, durability, and sophistication.

The new visual identity features a new graphic symbol, a refined custom logotype and a cohesive color palette that aligns with Rockna's high-end products. By integrating the logo seamlessly with the product design and ensuring consistency across all marketing materials, the new branding enhances recognition and differentiates Rockna from its competitors. The strategic use of typography, color, and imagery creates a unified and compelling brand image, transforming Rockna's market perception and reinforcing its position as a leader in the audiophile field.

23%

Revenue Boost

Six-month growth

1.5x

Website Traffic

User interest spike

+29

NPS Increase

Brand perception shift

120%

Brand Mentions

Organic reach expansion

Partnering with Cosmin from Optimacad has been a transformative experience. Our visual identity was in need of a cohesive and sophisticated overhaul to match the level of innovation and exquisite quality of our products. Cosmin's strategic design expertise and deep unerstanding of the audiophile field not only delivered a timeless logo but also an exceptional visual identity kit. The new branding perfectly reflects the high-end nature of our products and Rockna Audio now presents a unified and compelling image.

Nicolae Jitariu Founder & CEO, Rockna Audio

rockna-audio.com